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About us - Pure Sport Sports Travel Agencies

Pure Sport was created in 1997 as a result of a venture between SuperSport, Southern Africa’s largest Sport Television Channel and Pure Sport (SuperSport Travel). The Company’s prime objective is to provide high quality sports related travel services to the corporate and leisure markets.

Our core focus is the correlation of participant and spectator tours to sporting events, both locally and internationally and providing a corporate travel management service to our clients whose travellers fall into the “participant” category.

We are affiliated with the Association of South African Travel Agents (ASATA) and are members of the International Air Transport Association (IATA). Since our inception, Pure Sport has gained invaluable experience in moving large numbers of supporters to respective events.

Pure Sports’ appointments include the OTA (Official Travel Agent) status for the following major events:

  • Cricket World Cup West Indies - 2007
  • Rugby World Cup France – 2007
  • World Blind Bowls South Africa - 2005
  • Rugby World Cup Australia - 2003
  • Johnnie Walker Classic Perth, Australia - 2001
  • Cricket World Cup U.K  - 1999
  • Rugby World Cup U.K. - 1999
  • Iron Man Africa Triathlon – 1999


As well as being directly involved with Cricket World Cup 2003, hosted in South Africa. Additionally, Pure Sport packages programmes throughout the year to other events such as:

  • All Formula One races
  • International and local rugby (including Super 15, Rugby Championship, International tests)
  • Rugby 7’s
  • International football games
  • Marathons
  • Tennis 
  • Cricket
  • As well as cycling, Golf, Skiing, Moto Grand Prix’s and Rally’s


Our niche product offers clients fully inclusive travel packages, with guaranteed event tickets to sporting events worldwide.  Furthermore, Pure Sport offers pre and post event programmes.

The Southern African sports enthusiast has embraced the concept of a dedicated Sports Travel Management Company and the market has rewarded Pure Sport with loyalty and continued growth.  Pure Sport is today arguably regarded as the leading Sports Travel Company in Southern Africa.

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